Sam Concepcion is havin' a great 2011 | Sam in Jollibee TVC, will join Taylor Swift's Asian Tour, topbills "Good Vibes", what else is next?

Sam Concepcion is kicking off the year 2011 so right with lots of good things coming his way. First off, last January, Sam Concepcion's major commercial ad has started airing on TV where Sam leads the so-called "Yumbassadors". The said TVC of Sam is for the fast-food brandJollibee and is themed ""I am Pinoy, I am Young, I Yum" promoting Filipino values, the youth spirit and of course the Jollibee